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Christie supports largest rear projection mapping installation in Latin America

Christie supports largest rear projection mapping installation in Latin America

Citibank’s flagship branch Nova Faria Lima in São Paulo (Brazil) has installed 19 laser phosphor projectors to create a 250 square meters permanent projection in its glass façade, which is the biggest rear-projection mapping in Latin America. The installation has been carried out by Founders, a Brazilian company that is part of the JChebly group.

 

São Paulo banned all billboards in 2007 to fight what it saw as the growing problem of “visual pollution.” As a result, Citibank, Founders and Christie came up with a project to produce a new billboard concept approved by the Clean City Law, making it the only billboard in town.

 

Leonardo Chebly, CEO of Founders, in speaking about the installation said, “When we received the assignment to turn the branch into a digital landmark, we analysed the branch’s architecture and developed specific solutions that use the front and sideward glass façade to create a digital billboard.” The installation was the result of teamwork involving several technicians from Founders and Christie, including André Nuvens Ingnez and Daniel Monteiro Pereira, Channel Sales Manager and Sales Manager Business Products respectively for Christie Brazil.

 

The 19 Christie DWX555-GS laser phosphor projectors with 1DLP technology were installed at the façade of the office in a rear-projection set-up, producing 100,000 lumen projection mapping over the glass façade and the laterals of the office, covering an area of 250 square meters. The 24/7 projection is a permanent source of information, entertainment and culture where media artists, poets and designers are invited to create digital contents stating their views, opinions and love for São Paulo.

 

www.christiedigital.com

 

Christie supports largest rear projection mapping installation in Latin AmericaChristie supports largest rear projection mapping installation in Latin America

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