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Grupo ROA takes delivery of new Robe fixtures

Grupo ROA is an event production supplier and equipment rental company based in Zinacantepec, just west of the city of Toluca in Mexico State, Mexico. The company is run by entrepreneur and music enthusiast Rodolfo Oropeza, who runs several related companies and businesses located around a 10,000 square metre complex.

Recently, the rental arm of ROA took delivery of their first Robe moving lights, with twenty Fortes joining the inventory, followed by forty-eight iPointes, part of a strategic investment by Oropeza. Before making the decision to go for Robe, Oropeza, by his own admission “more of an audio guy”, consulted with some lighting specialists, and the overall advice was to go for Robe.

ROA services a lot of the government, political and culture-based work in Mexico State, and there is a constant flow of events, together with numerous festivals. For around sixty percent of the events that ROA supplies, they will also specify the equipment, while the other forty percent are rider-specific. “I needed IP rated fixtures”, notes Oropeza. “We supply and produce so many outdoor shows here, so IP was a must.”

Oropeza has known Estuardo Zárate, his account handler at Showco - Robe’s Mexican distributor - for twenty years or more, initially while both were working as “noise boys”. When Zárate joined Showco a few years back and started handling Robe, he took the brand to Oropeza.

In addition to lighting, Grupo ROA supplies audio, video, LED screens, staging and rigging as well as constructing sets and offering complete printing facilities. Three large warehouses sit on the Zinacantepec site plus a number of workshops, painting and metal fabrication shops, employing around 100 full time across the various companies, plus regular freelancers as needed.

Oropeza is certain that with ROA taking this Robe route, there will be increased opportunities to collaborate with other rental companies for shows and events and to expand the company’s reach further into other sectors like touring, as well as to enhance their dry hire capabilities by having an in-demand brand onboard.

(Photo: Louise Stickland/Paul Clarke)

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