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IFES World Summit 2025 gathers more than two hundred participants

The 2025 edition of the International Federation of Exhibition and Events Services (IFES) annual World Summit recently concluded in the city of Guadalajara, Mexico. For the more than two hundred participants from across the globe that came together at Expo Guadalajara, the Summit offered three days of connection, insight, and shared purpose - guided by this year’s theme: “Transforming Learnings into a Sustainable Future”.

Guadalajara proved to be more than a host city, it became an essential part of the Summit’s narrative. The location’s blend of innovation, creativity, and hospitality provided the setting to shine a light on the growing importance of the Latin American region in the global events landscape. From the energy of the local organisers to the strong regional presence throughout the programme, the Summit highlighted how Latin America’s potential, both commercially and creatively, is becoming increasingly central to the industry’s future.

A highlight was the keynote session with Carlos Mats, a multidisciplinary technologist and global thought leader, who led a discussion on Artificial General Intelligence (AGI). Describing AGI as “the last invention of humankind”, Mats explored the changes this next wave of technology could bring to our industry and the wider world.

Another standout session came from Daphne S. Leger, a change and innovation expert, who shared her insights on Future-Proof Changeability. Leger outlined four essential keys to adaptability - providing practical tools for navigating change in both professional and personal settings.

The local perspective was equally compelling, with Gustavo Staufert, General Director of the Guadalajara-Guadalajara brand, showcasing the city’s rich heritage and growing influence in the international meetings industry.

Concluding the programme with an emotionally charged delivery, Felipe Linares, creative director and world builder from Cocolab, delivered a talk on crafting immersive experiences. “Worldbuilding is not just design - it’s the shaping of emotions and meaning into space”, he shared, reminding attendees to embrace the power of storytelling in creating memorable environments.

In addition to the keynote sessions, this year’s panel discussions brought forward-looking dialogue to the forefront, tackling the complex challenges and opportunities shaping our sector. Topics ranged from sustainable stand construction and talent retention to the evolving dynamics between service providers, venues, and organisers. Delegates explored the value of reverse mentorship and unpacked how to navigate the growing shift toward experiential marketing, sharing diverse perspectives and identifying shared goals for the future.

Recognising that some of the most valuable moments happen between the formal sessions, this year’s Summit gave greater emphasis to networking with more time built into the agenda for casual connection, collaboration, and cultural exchange. Whether reconnecting with long-time colleagues or meeting new partners, delegates made the most of the time together - reinforcing why face-to-face engagement continues to be so essential to our industry.

(Photos: IFES)

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