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DF Entertainment and Live Nation sign agreement with Estadio Luna Park S.A. for the renovation and management of the venue

DF Entertainment, along with its partner Live Nation, has signed a strategic agreement with Estadio Luna Park S.A. to renovate the Buenos Aires venue and manage it comprehensively for the coming decades. Declared a National Historic Monument in 2007 by the Argentine Ministry of Culture, Luna Park will undergo a major renovation and expansion as part of this new partnership.

Originally inaugurated in 1932 as a boxing stadium, Luna Park has transformed over the decades into one of the most important cultural venues in Latin America. It has hosted historic performances by artists such as Frank Sinatra, Luciano Pavarotti, Mercedes Sosa, Astor Piazzolla, and Sui Generis, as well as boxing matches featuring Ringo Bonavena, Carlos Monzón, and Gatica. It also welcomed His Holiness Pope John Paul II in 1987. With its last major renovation taking place in the mid-20th century, the venue is now in need of a comprehensive modernization to meet global standards in live entertainment for hosting artists and their fans.

DF Entertainment and Live Nation will lead the renovation of Luna Park, with a reopening scheduled for late 2027, marking the beginning of the journey toward its centennial in 2032. The project will increase capacity while preserving its iconic façade and original architectural elements. DF Entertainment/Live Nation was selected by Estadio Luna Park S.A. through a private selection process.

Buenos Aires, the second-largest city in Latin America, has historically lacked top-tier venues for live entertainment. The new Luna Park aims to help fill that gap with an estimated 150 events per year, combining international and local performances. The project will be led by Live Nation’s global venue development team in collaboration with Argentine architecture and engineering firms.

Key highlights include: A Luna Park Museum will be created, honoring its history, legendary performances, and sporting milestones; improved acoustics and sightlines to enhance the concert experience; expanded food and beverage areas; new dressing rooms, technical rooms, and production areas optimized for concerts; new premium suites and experiences; parking facilities; optimized entry and exit routes for audiences and technical crews, minimizing the impact on the neighborhood; integration of sustainable energy systems, aligned with international efficiency and sustainability standards.

(Photo: Live Nation Entertainment)

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