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Art Car equipped with Elation Cuepix 16 IP

Sonic Design is an interdisciplinary team in Colombia that specializes in actualizing architectural projects and large events around the world. The creative team at Sonic Design designed and built a multi-sensory Art Car, Jaguara, and incorporated Elation Cuepix 16 IP LED matrix panels in the design to help spread its environmental message.

Jaguara is a collaborative project by an interdisciplinary collective of artists, designers, scientists, musicians, ancestral knowers, ecologists, communicators, teachers, technicians, and artisans from different areas of the American continent. Sonic Design’s director, Leo Vilar, works throughout the world on projects that bring focus to Colombia and led the team that created the Art Car vehicle that portrays a jaguar emerging from the Amazon River.

“Through this artful celebration of the jaguar, we want to raise awareness about the vulnerability of the main refuge of the jaguar, the Amazon Rainforest,” Vilar explains. Jaguara debuted August 26 - September 3 at Burning Man in the Black Rock Desert of Nevada.

During daylight hours, Jaguara was a rainforest oasis of patterns, colors and handcrafted art accompanied by sounds of nature, indigenous chants and tribal beats. In conjunction with global social-impact organization PlayaSkool, Jaguara hosted talks by Colombian anthropologist Carlos Castaño Uribe.

At night, the Art Car became an electro Latin music party featuring DJs, musicians, and performances from the counter culture movement in South America. Projection, lasers, and other effects enhanced the multi-sensory experience, a colorful multi-texture jaguar head emerging from the Amazon River.

Vilar served as Director on the project and one of the many hats he wore was that of lighting designer. The key Elation fixture used in his design was 64 Cuepix 16 IP LED matrix panels used to re-create a traditional ‘jaguar man’ figure, a symmetrical and schematic design placed center stage in the Art Car.

The Cuepix panels were used for colorful backlight as well as light onto the audience. The artwork that Vilar pixel-mapped across the Cuepix panels was inspired by traditional Colombian beaded Shaman bracelet designs. He ran the fixtures during the day but dimmed them down to 1% at night.

www.elationlighting.com

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