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Yamaha starts video series about audio’s unsung heroes

Yamaha Music Europe has debuted a new YouTube video channel which informally profiles the unsung heroes of sound, including mix engineers, sound designers, technicians and other audio professionals, allowing them to share their stories and professional experience.

Titled “In The Spotlight”, the first video features Terry ‘TJ’ Jackson (Earth Wind & Fire, Michael Jackson) who discusses how he became a leading mix engineer and imparts advice. “In The Spotlight” gives the public an insight into how important the audio team is to any live event or location with an installed audio system.

“We wanted to bring high production values to interviews with a range of audio professionals, highlighting not only the importance of their work, but also to draw the attention of the general public to how much work goes into the sound that they largely take completely for granted,” says Alex Warren, Sales Manager (UK and RoI) at Yamaha Music Europe.

“As well as being at the top of their game professionally, the audio industry has many interesting and engaging personalities and we look forward to highlighting the many facets of them and their work as the series progresses.” Further videos in the series will be publicised via Yamaha’s social media channels and other outlets.

www.yamahaproaudio.com

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