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LD Rob Ross diverts festivalgoers with light art installation featuring Elation Proteus fixtures

Life is Beautiful Festival organizers posed a challenge to lighting designer Rob Ross in the run up to the 2019 event in Las Vegas - get more attendees to use an alleyway corridor to travel between stages instead of the over-packed main street thoroughfare. Ross succeeded with a 450-ft long, immersive environment that featured lighting effects from Elation Professional Proteus series luminaires.

Getting festivalgoers to use an alternate path however was no small task as the main street between the festival’s main stage and ancillary stages was lined with vendors and art installations, which naturally attracts people, and besides, the alleyway was a longer route, uninteresting and somewhat dimly lit.

“The festival came to us and asked us to make the alleyway feel cool and more exciting so people would want to walk that way instead of along the overcrowded street,” says Ross, head of Rob Ross Design, a national full service lighting design and production company that handled site and VIP lighting for the 3-day festival as well as the art install project.

Ross worked with New York composer Elisheba Ittoop to create a 10-minute soundscape, which was programmed to work with 66 Proteus Beam and 34 Proteus Hybrid luminaires. All lighting design and programming cameo was through Rob Ross Design. The Design Oasis of Davie, FL, provided the lighting equipment for the project.

The installation consisted of ten arch trusses approximately 45 feet apart from each other along the alley’s 450-ft length. Each truss housed nine Proteus lights - Beams in the middle and Hybrids on the edges for gobo projection - along with a pair of haze machines. The 10-minute show looped continuously so the effect was of one never-ending light show with each truss having its own 1-minute theme for a 10-minute walk through the alley.

With rain seldom falling in Las Vegas one might wonder about the need for an IP65 weatherproof light but for Ross there was no question. “The IP65 rating was actually the leading factor in choosing the Proteus fixtures,” he says. “Even though it rarely rains in Vegas I wasn’t going to put 100 moving lights exposed on truss without some type of protection. You just never know.

(Photos:  Jorg Photo)

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