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Synergetic studio equipped with Elation rig
Production and rental houses across the entertainment technology industry have had to think creatively in order to continue to serve the industry and stay in business. One of the more successful has been Synergetic of Bensalem, Pennsylvania, who has converted a portion of their warehouse to a professional TV studio for live streaming complete with an Elation Professional lighting system.
President and CEO at Synergetic, Jason Weldon, says that opening the studio has allowed them to pivot from their usual business of supplying entertainment technology gear for live events in the Mid-Atlantic region. “We’ve been able to offer customers the ability to hold a virtual event in a professional setting”, he says while acknowledging that the redirection to a live streaming and professional recording space has also been an economic lifesaver. “While we’re not 100% or anywhere close to it, it has allowed us to stay in business and offer something unique, easy and useful for our customer base.”
Last spring, it took the team at Synergetic a month to solve how they were going to make the pivot to a TV studio space and another few weeks to educate and train themselves on the setup. The Synergetic studio setup went through three revisions before Weldon and his team were satisfied with the result. Beginning in mid-April, an initial setup was deemed too small after a few in-house events. Setup number two was larger but not the right dimensions so after tearing it down and rebuilding they finally got a space to offer their clientele.
The final space, which was ready by Memorial Day, is 55 feet wide by 200 long with room for cameras and control. The 5,000 square foot studio offers lighting, audio, video, cameras, teleprompters, mics, mixers, staging and more. Synergetic technicians, including lighting design assistance, are also available. The lighting setup is made up of 12 Artiste Picasso, 6 Artiste DaVinci and 12 Rayzor 760 LED moving heads along with 12 Platinum Beam 5R movers and 14 Seven Batten strip lights to uplight a backdrop drape.
Bands and musical artists hold virtual concerts, create music videos, or use the studio as a professional rehearsal space, while corporations and non-profits use it as a professional setting to deliver messages and updates, or to raise funds, instead of broadcasting from a living room or inadequate home office. Businesses also use it as a backdrop for social media content or as a product launch setting.
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