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Corona: Johnny Palmer equips ‘Virtual Venue’ with Martin Audio

Responding dynamically to the effects of Covid-19 on their business, Johnny Palmer, managing director of SXS Events, promptly rebranded his Bristol-based company to Pytch, and constructed ‘The Virtual Venue’ in one of the empty warehouses on the industrial estate in Brislington which he owns.

“We rationalised that the world was in chaos, and in any case our old name was a mouthful”, says Palmer. “Our industry is full of three-letter acronymed companies, so we came up with Pytch instead. Explaining the ethos, he says, “We are here to share messages and create memorable experiences. We decided the broadcast model was better, so I built TV studios.” This includes a 12 m x 15 m main stage and a Green Room.

‘The Virtual Venue’ majors on Martin Audio’s DD12 differential dispersion speakers for the main sound stage with DD6 for infills and WS218X in the four corners. Meanwhile Pytch retain Martin Audio W8LM Mini Line Array and further WS218X subwoofers in their events inventory.

www.martin-audio.com

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