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Corona: CPL provides LED screen for Volkswagen event

Event producers Second Sight asked AV rental and technical specialist CPL to provide a 5 metre wide by 3 metre high Roe Black Onyx 3 mm pitch LED screen for a key live stream presentation by Volkswagen UK for their retail dealership members and investors.

This annual event was presented from Stage B at Millennium Studios in Bedford, UK. Normally it would be a big show at a prominent event venue with a full stage set and multiple presenters, but this time - with the pandemic - everything was changed as they shifted to a digital format. They retained the basic format but scaled up and added production values and extra resources including the LED wall.

Second Sight’s Guy Shayler asked CPL to provide the LED - complete with a Barco S3 switcher to split the signal - which joined the camera/PPU/graphics and media server package supplied by Second Sight. The broadcast platforms and associated infrastructure were coordinated by Bizzabo as the selected supplier for digital event delivery at Volkswagen UK.

Initial ideas for the new style Investor’s Meeting design - which featured multiple presenters and several relevant vehicles in the studio - were initiated by creative design agency Collider and further embellished with a virtual set extension by the Second Sight team. The set included some painted scenic panels, and the LED wall provided an additional fully dynamic background utilised throughout the event for playback video and infographics.

The event was presented in a classic “Top Gear” ‘magazine’ style with two or three cars in the studio shots, many different topics and cutaways to the screen, returning to a prominent ‘anchor’ studio visual. To maintain distancing and ensure that all the COVID protocols were met, with multiple presenters the anchor look soon became very wide creating a substantial amount of space to be filled, for which Second Sight built a 3D graphic. This completed the virtual set extension.

(Photos: Richard “Dickie” Burrows)

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