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Corona: Robe supports another #LightItInRed campaign

Robe UK followed the current COVID-19 instructions to “stay local”, teaming up with Northampton School for Boys (NSB), the University of Northampton and DroneSwarm based nearby in Daventry to support #LightItInRed’s most recent campaign to unite the UK live events, entertainment, performance, and production industry in solidarity during these challenging times.

The call was to light buildings, structures, places, and spaces in red throughout the week of March. The action featured a new red heart logo designed by the #LightItInRed team for the occasion that - one year on - specifically highlighted the human elements of the industry affected by the pandemic - including those still working or training, those who have had to seek alternative employment, those who’ve lost their jobs, those who have lost friends and family, those who have lost homes and livelihoods, battled mental health issues and all who have put their lives on hold and on the line to survive and assist others to get through this.

Working in the sports grounds and facilities of Northampton School for Boys, Robe’s lead creative Nathan Wan assisted by Jordan Tinniswood added some dramatic beam lighting effects to a 100-metre wide, 83-metre-tall heart shape which was created by 40 x small illuminated drones. Three Robe MegaPointes were chosen to complete this piece of lighting art.

In addition to the drone heart, Robe UK once again arranged a collaboration with the University as they had for the first national #LightItInRed campaign action in July last year. The #LightItInRed, NSB, DroneSwarm and Robe logos were displayed on a large plasma screen on the University’s Waterside Campus 26-metre-high media tower, together with a rolling collection of custom graphics incorporating the #LightItInRed heart and #WeMakeEvents logos complete with industry supporting taglines produced by students from the BA Events Management course.

(Photos: Paul Clarke, paulclarke.com/Louise Stickland)

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