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Elation Seven Battens installed at Porsche dealership in Austin

The Porsche dealership in Austin, Texas, features a top floor window display of ten Porsche cars highlighted using Seven Batten 72 linear lights from Elation Professional.


Eric Bernstein of Intelligent Lighting Services (ILS) of Austin has worked with the dealership’s ownership group for about twenty years. On this latest project, he worked with Kirk Franceschini, managing partner at Hi Tech Motorcars (Porsche Austin Group), who was tasked with implementing a lighting system that would attract attention to the new dealership. The idea was to line ten Porsche cars along a sixth floor display window and illuminate them so they couldn’t be missed by the myriads of people who drive by the dealership each day.


Bernstein designed the sixth-floor look and specified twenty Elation Seven Batten 72 fixtures, 6-ft color-changing LED battens with 7-color multi-chip LEDs, two units illuminating each car. At Porsche Austin, the Seven Battens work with light halos above each car, each halo comprising 496 4-color LEDs with the intention of having full control over them. Each halo runs four universes via a Netron EN4 from Obsidian Control Systems, an Ethernet to DMX gateway with internal cues, as well as factory and user presets. “The Seven Battens usually run in white light and for the grand opening in August we popped everything in really bright white”, says Bernstein.


“They will use the colors for branding local events to tie the dealership in with support for local teams”, he continues. “Our new MLS team, Austin FC, plays at Q2 Stadium and you can see the dealership from the stadium so the top display floor will light up in the club colors of green and white.” The dealership will also glow in burnt orange to support University of Texas games. Although the grand opening of the new Porsche Austin dealership took place in August, ILS installed the Seven Batten fixtures in February as the new location has been operating since March.




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