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BikeFest Spain 2022 finishes phase one, raising funds for industry charities

A team of ten industry professionals cycled 400 km along the Mediterranean coast last weekend, to raise awareness of the impacted live events industry and raise funds for charity.

Organised by #WeMakeEvents in UK and Spain, BikeFest Spain 2022 has so far raised 6,000 Euros, with donations still rolling in. The funds are being split between two industry charities that help individuals through financial hardship - Backup in the UK and the AAA Foundation in Spain.

BikeFest Spain 2022 was delivered by #WeMakeEvents in partnership with PLASA, AFIAL, AVIXA, ISE, FIAVE, Alerta Roja and LSi. The event garnered support from companies across Europe, with sponsorship from Ayrton, Equipson, EarPro, EES, Fantek and Ruisaljo. In addition, the cyclists represented PLASA, Equipson, Bishop Sound, Britannia Row, and Sharp NEC.

The team hit the road at the Mestalla Stadium in the historic port city of Valencia, and over three days cycled along the Mediterranean coast. 400 km later the team crossed the finishing line at the Fira Barcelona exhibition centre.

The arrival in Barcelona was bittersweet - although a small audience of industry colleagues were there to celebrate the team’s arrival, the exhibition centre should have been thronging with event attendees but instead stood empty. Another stark reminder of the ongoing impact of the COVID-19 pandemic on the live events industry and the imperative to keep campaigning.

Nicky Greet, of PLASA and #WeMakeEvents, co-organiser of the event, comments: “It’s so vital that #WeMakeEvents continues to run activities like this, that both fundraise and keep our industry in the minds of governments. The relentless impact of the pandemic has hit people’s livelihoods and mental health, and they mustn’t be forgotten about. As the driver of the support van for BikeFest Spain 2022, I can tell you that the team cycled some serious terrain, in cold and windy conditions too. It was really impressive seeing them keep the momentum going, doing it on behalf of all of us in the industry.”

With another BikeFest planned in May to align with the postponed dates of ISE, there are further opportunities to get involved as a cyclist or sponsor.

(Photos: BikeFest/#WeMakeEvents)

www.bikefest2022.com

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