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Robe supports UCI MTB XCO World Cup

Robe was a sponsor of the Nove Mesto na Morave, Czech Republic, stage of the 2022 Mercedes-Benz UCI Mountain Bike World Cup, where one part of the XCO (cross country) course was designated “Rock’n’Robe”, with Robe’s new Show Truck concept - providing a mobile studio space/meeting hub/demo area/roof deck - being in action.

Being involved in the event gave Robe the chance for prominent branding across national and international television and globally via the Red Bull livestream plus multiple social media channels, including those of the top riders from the 800 competitors who represented 37 countries. It was the tenth time that Nove Mesto has hosted a stage of the UCI MTB World Cup.

Changes in the course, including the “Rock’n’Robe” section, were witnessed by the 15,000 plus spectators who saw the finals live-and-direct in person on the Sunday as well as those watching the live stream or sports and TV channels around the globe. The 400 metre “Rock’n’Robe” downhill section was filled with large boulders, rocks and other obstacles making it among the most demanding and dynamic parts of the XCO competition. The “Rock’n’Robe” run was flanked by 700-person capacity seating tribunes. The top riders had the Robe logo on their handlebars as part of the branding deal.

The Robe Show Truck, which debuted at Prolight + Sound Frankfurt last month, was used with its “black box” tent extension and hosted some workshops and presentations all linked to the cycling action. These were lit with around forty Robe moving light fixtures that are part of the truck’s current touring lighting rig.

The black box was used as a gallery space to display iconic photos from Czech cycle racing and sports photographer Michal Cerveny. He has documented the Nove Mesto race over the last ten years as well as other cycling events worldwide including the Cape Epic event in South Africa.

Several related events staged in the Robe Show Truck included two talks, one on Saturday evening by a Czech travel writer, car enthusiast and TV personality, best known as “Expert Pepa” for his automotive programmes and hosting the travel programme “Daddy on The Way”.

The presentation slides, graphics and video visuals were delivered by Robe’s Pro Motion moving projector fixtures. The second discussion event focused on this year’s Cape Epic race in South Africa, with Czech riders Martin Stosek, Kristian Hynek and Petr Vakoc. As they shared their experiences, they were also joined by Michal Cerveny who had captured the race on camera.

The Show Truck’s roof terrace was used as a VIP platform throughout the weekend, located close to the XCO race start and finish lines. Joining everyone on the terrace Saturday morning was Robe sponsored Olympic champion, Czech snowboarder and alpine skier Ester Ledecka, who took time out for an “auto-gramming-session” with fans and visitors as well as watching some of the races.

(Photos: Jan Brychta/Michal Cerveny)

www.robe.cz

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