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Verge Aero creates drone show next to Las Vegas airport at the Experiential Marketing Summit

At this year’s Experiential Marketing Summit (EMS) at the MGM Grand Las Vegas, the Verge Aero drone team flew a drone show high above the ballroom right next to Harry Reid International Airport.

Taking off from the MGM Grand parking garage - situated just a hundred yards from the airport tarmac - presented Verge Aero with a unique challenge. While a focus on safety and precision execution are always part of standard operating procedures, the tight confines of the flight envelope in an urban environment required extreme precision and attention to detail. “The Experiential Marketing Summit team commissioned us to deliver an on-brand drone show, to be flown over the MGM Ballroom roof”, says Verge Aero’s Chris Lutts, who oversaw the project. “We had a tight timeline to design, program and create the show.”

“The first task was gaining permission from the Federal Aviation Administration (FAA) to fly drones so close to the airport”, continues Lutts. “We submitted a comprehensive flight plan detailing how the show could be safely flown. Having previously worked closely with the FAA on multiple events, they approved the flight based on their confidence in our drone systems.” The Verge Aero team also worked with the MGM risk management groups to ensure all checks and requirements were met.

The show design incorporated much of Verge Aero’s content from their performance on the latest season of “America’s Got Talent”, where they received the coveted Golden Buzzer from Simon Cowell. The EMS team had seen the show and wanted to share it live with EMS attendees. “We did, of course, have limitations on how many drones could be flown, given the space constraints imposed by the nearby boulevard and airport”, says Lutts. “We imported logos into our Verge Aero drone show design software and expanded them into a colorful, morphing light show for attendees who watched from poolside at the MGM.”

(Photos: Verge Aero)

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