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Hippotizer Karst+ unpacks interactive, immersive projections at Ikea

Ikea’s flagship store in Wembley, North London, is immersing potential buyers into an interactive, projection mapped environment this summer. Ikea approached Motion Mapping, which specialises in video mapping, to realise the project.

The initial brief focused on a furniture section of the Ikea store, constructed from an L-shaped wall with large desk, hung cabinets and a series of twelve differing-sized empty photo frames, each one projection mapped to synchronise with the back wall projections across all of the cabinets, hung in a portrait and landscape formation to create a wide display canvas. The team wanted to turn this into the immersive environment, using projections and interactive elements.

Stuart Harris, Creative Director at Motion Mapping, and his team collaborated with the Ikea creatives to develop the project into a richer experience, using Hippotizer Karst+ Media Servers. Now installed, a raft of colourful content slides seamlessly across the cabinets, walls and TVs. The closed cabinet doors are video mapped to show virtual stocked interiors, with projected images of Ikea tableware and storage solutions. When turned on, the TVs display scenes give the impression of looking out a real window.

Key to the concept is the Ikea “co-worker” character, who skips around the walls, cabinets and desk, inviting the visitor to interact with the environment and explaining the specifications of what’s for sale. The Ikea team handed Harris a 2D sketch of the co-worker, which Motion Mapping then morphed into an (almost) 3D character to be animated, video mapped and projected onto the walls using six Optoma projectors, which are hung from the ceiling.

“Hippotizer Karst+ enables us to sync the content across the wall canvas and update content as the project developed”, says Harris. “We started off with just one projector, but as we showed the client what we could achieve using Hippotizer - such as blending multiple projectors to create a bigger, more immersive display within Hippotizer’s Shape tools - it mushroomed. This also helped us seamlessly make the 3D co-worker character come to life.”

(Photos: Green Hippo/Ikea/Motion Mapping)

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