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Barco and Martin Professional Middle East increase support for the rental industry

Martin Professional Middle East has decided to help gear up the rental industry for the upcoming year 2023 with a stock investment of 100 units of Barco’s UDX-4K40 Flex large venue projectors. The stock will be readily available for the rental partners.

“The media and entertainment industry of the region is undergoing significant transformation, especially following the downturn we experienced during COVID. We would like to increase the leverage of our valuable rental partners in the region and to be ready for immediate deliveries to avoid any setbacks in projects”, comments Bilal Assidi from Martin Professional Middle East.

The decision followed the recent visit from An Steegen, CEO of Barco, at the Martin Professional Middle East headquarters based in Dubai, UAE. “Following several successful years of significant growth in the Middle East’s live events industry, we have decided to join forces with our distributor Martin Professional Middle East in formulating a platform to increase product accessibility in the region”, says Erdem Soyal from Barco.

“We experienced a huge increase in demand for projectors following several successful projects”, adds Bilal Assidi. “The recent investment in 100 UDX projectors is the first step in our long-term strategy in reaffirming our position in the region. And we will have more similar plans for the upcoming year to remain the region’s primary distributor of Barco projectors.”

Pictured (left to right): Erdem Soyal, Lina Assafiri, An Steegen, Nour Assafiri, Bilal Assidi, Hashem Aletaha. (Photo: Barco/Martin Professional Middle East)

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