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Elation strengthens family bonds at “rElationship 2023”

Over sixty representatives from Elation Professional’s European partner network attended the company’s “rElationship 2023” distributor network event, held October 16-18 in the surroundings of the historic Abbey Hotel Rolduc on the outskirts of Kerkrade, the Netherlands, hometown of Elation’s European headquarters.

The gathering was all about strengthening personal bonds and celebrating the ties that make the family-owned company unique. “‘rElationship’ was a blast and a huge success”, says Marc Librecht, Sales & Marketing Director at Elation Europe. “For us, the most important part of doing business is the relationships we have, the opportunity to build and the memories we create with some wonderful people, so to get us all together in the same room and let our hair down a bit was just fantastic.”

“We’ve added quite a few new members to the Elation family of late and as we continue to grow, we know that it’s these strong personal bonds that set us apart and make the Elation family a truly remarkable one”, he adds. Moderated by Elation International Sales Manager Frederik Afif, the event was informative and engaging, with open conversations being the centerpiece of the day. Topics were diverse, from sales and marketing strategies and best practices to training, service, successes, challenges and more.

Yet it was the personal interaction that was most meaningful. Elation partners had the opportunity to engage with product specialists about product innovation and development, and a number of industry professionals shared their knowledge and experience in special presentations, including an address by Alexander Ostermaier of event industry association Forward.live, and an insightful talk by Uli Petzold, Senior Managing Director at Elation’s German partner LMP Lichttechnik.

“rElationship 2023” concluded with a gala dinner and special awards presentation in which Elation European distributors were recognized for their dedication and achievements throughout the last year. “It was a perfect way to put the spotlight on our partners and their achievements, and a way for us to say thank you for all they do”, says Marc Librecht.

(Photos: Elation Professional)

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