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Invisible LED display to transform Fira de Barcelona Gran Via’s South Access for ISE 2024

Integrated Systems Europe (ISE) is set to unveil a large Welcome Screen at the South Access of Fira de Barcelona’s Gran Via venue during its 20th edition, scheduled for 30 January-2 February 2024. The 193 sqm invisible LED display will become a permanent fixture for the venue, making its debut at ISE 2024, the first event to showcase its installation.

Due to its size and strategic location, the display promises to captivate attendees while also allowing the interior of the building to be visible through the content, creating a seamless amalgamation of technology and architecture. “The installation of this transparent screen on the facade of our venue is a clear example of how hosting leading events in numerous industries has a major impact on the city and on our institution”, says Marc Serra, Venue Services & Infrastructure Director of Fira de Barcelona.

The transparent LED display, based on the Muxwave M3 LED screen with a 3.9 mm pixel pitch, offers flexibility to adapt to various surface geometries. Sono, entrusted with system design and installation, will seamlessly integrate more than 950 tiles of transparent screen into the glass facade of Fira de Barcelona at the South Access.

This installation demands a robust and flexible media server for stable and visually inspiring content delivery to the ISE audience over the four days. Ventuz and Realtime Department are closely engaged with the ISE 2024 team to ensure a seamless bridge between programming and on-site installation for the exhibition. “We have been a content partner of the supplier of the Muxwave, Lang AG, at ISE for eleven years and are delighted to be part of this project team, for what is probably the largest Muxwave installation in Europe”, comments Christoph Gockel, one of the Managing Directors of Realtime Department.

The Ventuz real-time software brings two key features: the ability to play back huge amounts of visual data and live, interactive content that can be shown at any point during the four days of ISE. In combination with Ventuz’ Uniqvue Experience Framework (includes a content and rundown manager), this allows switching between multiple pre-programmed content streams and real-time, live updates from the show, including social media feeds and QR codes for audience participation. A Ventuz Runtime dual server cluster will deliver the visuals to the Muxwave LED wall, and the Ventuz Multi-GPU cluster will allow the content to be played out with fewer servers.

www.iseurope.org

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