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Jeroen van der Most to showcase technology, art and AI in keynote and “Bee Barcelona” performance at ISE 2024

Dutch digital artist Jeroen van der Most has been confirmed as a keynote speaker for day 2 of ISE 2024 (30 January-2 February 2024). Known for his innovative approach to art, van der Most has been at the forefront of integrating data, algorithms, and artificial intelligence into his creative endeavours since 2010.

He has had art projects commissioned for organisations including Amnesty International, Nvidia, NH Hotels, Sogeti, and Nike - Footlocker. Van der Most’s art has been exhibited at locations as diverse as ZKM Karlsruhe, CES Las Vegas, Dutch Design Week, Museum De Lakenhal, Centre des Arts Enghien les Bains, Amsterdam KunstRai, and AAF Hong Kong.

At ISE 2024 van der Most will present his Keynote on Wednesday 31 January at 17:15 in the ISE Show Floor Theatre in Hall 4. His keynote promises to be one of the highlights of this 20th anniversary edition, providing attendees with insights into the evolving relationship between art and technology. Van der Most’s talks blend art technologies - from AI to quantum computing and NFTs - into visual journeys. As well as challenging conventional boundaries, he also inspires new ways of thinking about the role of creativity in an increasingly interconnected world.

Van der Most’s live performance at ISE 2024 will be broadcast on the newly unveiled South Access Screen, a 193 sqm invisible LED display at the entrance to the Fira de Barcelona Gran Via venue. In this visually stimulating exhibition, titled “Bee Barcelona”, van der Most will construct an AI-based replica of his creative mind, taking the audience on an immersive journey through his thoughts.

A distinctive aspect of the performance involves merging his AI mind with that of a bee, aiming to redesign and transform the city of Barcelona into a symbolic hive. “The key motivation for me to work on the bee mind mix is again to step away from ‘ordinary’ supercharged AI for mere productivity and profit, but to design an AI that’s about being closer to nature, more modesty, and more surprising in finding design ideas”, comments van der Most. Registration for ISE 2024 is now open.

(Photo: Integrated Systems Europe)

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