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Ayrton appoints IMS as distributor for Indonesia

Ayrton announces the appointment of PT Inti Megah Swara (IMS) as its new, exclusive distributor for Indonesia. IMS will be responsible for the sales and rental of the entire Ayrton product range in Indonesia. The appointment takes place with immediate effect.

Established in 2000, IMS is the official distributor of numerous international brands of audio equipment, with a retail presence of approximately forty Desound and JBL stores located across Indonesia. The company also has branch offices in Bandung, Surabaya, Makassar, Manado, Malang and Bali.

2022 saw a strategic decision from IMS to expand into professional lighting to better facilitate its customers in all aspects of production. Since this date, IMS has made both professional audio and professional lighting the main focuses of its business.

“There is a rapidly increasing market for professional lighting products in houses of worship, hospitality venues like cafes and restaurants, and entertainment industries including ballrooms, function halls, theme parks, theatres, clubs and television stations”, says IMS’s Irvana Theo. “In addition to this, we have identified a growing demand in Indonesia’s professional lighting market, especially with the post-pandemic boom in events and concerts.”

Pictured: The team from IMS who will exclusively look after the Ayrton brand in Indonesia - Adrian Muchtar, Irvana Theo, Yulius Dwiputra, and Ronaldy Wianto (left to right). (Photo: IMS)

www.ayrton.eu

www.imsindo.co.id

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