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Martin Audio and Optimal Audio appoint NTX for Mexican distribution

Martin Audio has reorganised its distribution set-up in Mexico, appointing NTX Distribution specifically to handle the installation sector. Equally, sister company Optimal Audio also forms part of the new agreement to supplement the offering specifically towards commercial installation and small to medium multi-zoned venues.

The negotiations began back last summer and were finally concluded at the turn of the year, to take effect from January 2023. As a result, Proactive LATAM, who represent Martin Audio and Optimal Audio in Latin America and the Caribbean, will provide full support and also train NTX’s tech team. Tech representatives of both brands will visit from the UK to organise formal certificated courses.

Promotion of the brands will be via a combination of social networks, mail, showroom demos and training events, trade conventions and one-to-one sessions. Tours are planned throughout the country to train system integrators and increase market awareness.

Meanwhile, Martin Audio’s previous distributor Audio Acústica y Electrónica will continue to handle the rental and event markets, while Proactive LATAM will continue to handle distribution exclusively of the BlacklineX powered series.

Pictured (left to right): Oscar Tovar, Berenice Gutiérrez, Fernando Zurbarán, Bradley Watson, Manuel Suero, Jaime Freyria. (Photo: Martin Audio)

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