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Datum Creative selects Elation for We Belong Here
From February 25-26 Miami’s Virginia Key Beach transformed into a pop-up beach club for We Belong Here. Datum Creative was responsible for the site, production and lighting design and turned to Elation Professional’s IP-rated luminaires to carry the production visually and fulfill the festival organizer’s “no video” brief. Technical Arts Group (TAG) served as lighting vendor.
We Belong Here prides itself on offering a one-of-a-kind, intimate music experience with Biscayne Bay and the Atlantic as a backdrop. The no video brief allowed for a 360-degree design that fully immersed guests in the music and gave the audience room to wrap around what was essentially an island main stage.
“The brief was to create a nightclub feel with space rather than a festival look where people are looking at video walls and the stage all the time”, explains Datum Creative Principal Dave Singleton, who handled production and site design on the project. “They didn’t want to cram people into a small space so there was 1.5 times the space you would normally have in a show like this.”
Datum Creative’s involvement in We Belong Here extended beyond the lighting design. They were responsible for designing the entire layout of the site and consulted on production management. “The client let us know that the show went on rain or shine so lighting had to be IP rated”, says Singleton. “Because there was no video on the show, lighting carried the entire production all weekend.”
The rig consisted of 68 Proteus Hybrid moving heads, 34 Proteus Rayzor 760 LED wash/beam lights, 60 SixBar 1000 IP LED battens, 60 DTW Blinder 350 IP LED 2-lite blinders, and 36 Paladin Panel LED flood and effect lights, plus other lighting.
The 360-degree design centered around shipping containers, which formed the entire circular outline of the site and helped to create the sense of space. The containers, painted purple, is where most of the production was located with additional lighting gear also working from two truss “palm trees” located in the middle of the site.
To achieve a variety of visual aesthetics across the site, lighting was dispersed across four container locations, utilizing different container heights. In order not to lose the container concept after dark while helping to light the entire site, 20,000-lumen Paladin Panel LED floodlights were used to uplight each container, two per container. A further eight fixtures were used to uplight each palm tree (one fixture per branch).
The Proteus Hybrid moving heads were put at every container location, including along the stage and in each of the truss palm trees. The Proteus Rayzor 760 LED lights were employed to create wash and visually captivating effects throughout the event space, as well as to border the stage. Moreover, the edges of the containers were lined with one-meter long SixBar 1000 LED battens, producing a pixel effect. The designer took full advantage of the pixel-mapping capability of both types of fixtures.
Singleton comments, “Normally on a festival we wouldn’t necessarily do all the washes in a pixel mappable mode but because lighting was the main visual here we wanted to give any guest LDs the possibility to do something with their show that perhaps they normally wouldn’t.”
The team on site included Ian Gotts (Festival Production Manager); Matt Palumbo and Kevin Labitan (Lighting Directors); Emili Fletcher (Datum Creative Production Coordinator); Ben Gilbert and Ryan Deverill (Datum Creative Project Managers); Kevin Mignone (TAG Account Manager); Daniel Evanko (TAG Project Manager); Amilcar Fernandes (Head Electrician), Monique “Cat” Mejia, Riad Feratovic and Chris “Cuba” Peraza (Lighting Techs). Also included in this project were Guardian (Structures Vendor), Arca Build (Shipping Containers), and Clark Reder Engineering.
(Photos: Datum Creative/Elation Professional/Joshua Sobel, Sobel Creative LLC)
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