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Ayrton welcomes Vardhaman Megatech as its new distributor for India

Ayrton has appointed Vardhaman Megatech (VMT) as its new, exclusive distributor for India. The appointment takes place with immediate effect. VMT is a professional audio and lighting distribution company with a family history that spans six generations from its formation in 1807.

VMT’s professional audio and lighting business was first introduced in 1958 and operates through a retail division (VMT Retail) of thirteen nationwide stores/offices, an enterprise division (VMT Enterprise) specialising in serving corporate clients and institutions, and a distribution division (VMT Distribution) that represents some of the world’s leading brands in professional audio and lighting.

VMT’s immediate plans to develop the Ayrton brand in India include targeted marketing campaigns, online promotions, and participation in industry events to raise awareness. “We will organize training workshops to educate professionals on Ayrton’s technologies, and collaborate with designers and production houses to showcase Ayrton fixtures’ transformative capabilities”, states VMT’s Country Head for Distribution Sales, Kekul Sheth. 

Pictured (left to right): The team at Vardhaman Megatech - Kekul Sheth, Jeff Mandot, Vicky Pereira, and Rashmi Shirpute. (Photo: VMT)

www.ayrton.eu

www.vmt.in

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