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Cesar Gueikian

Gibson Brands, Inc. announces that its Board of Directors has confirmed Cesar Gueikian to the role of President and CEO of Gibson Brands. Gueikian joined Gibson in 2018, merging his business background with his lifelong passion for music and guitars.

He has been instrumental in the resurgence of Gibson, setting a successful new strategy centered around instruments and sound, relaunching the portfolio of brands, shaping a new portfolio architecture, creating Gibson Media, launching Gibson TV, and securing partnerships with Gibson artists.

As a musician, guitarist and songwriter, Gueikian has performed with and recorded alongside Mana, Kirk Hammett and Rob Trujillo (Metallica), Rex Brown (Pantera), Dave Mustaine (Megadeth), Snake Sabo (Skid Row), Jared James Nichols, Richie Faulkner (Judas Priest) and Fito Paez, amongst others.

Gueikian earned a B.A. in Business from Universidad de San Andres, Buenos Aires, Argentina and an M.B.A. from The University of Chicago focused on Analytic Finance and Economics.

(Photo: Gibson)

www.gibson.com

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