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For Live invests in Robe

For Live is a production design and rental company covering technical and scenic aspects for a diversity of live events - sound, lighting, video, rigging, décor and scenic - based in Amersfoort in the province of Utrecht, The Netherlands.

The company was founded in 2014 by Ruud Van Den Berg, who has been passionate about the industry since he started DJ’ing seriously aged twelve. Spinning the decks still remains his hobby while For Live has become renowned for delivering multi-site sporting events and broadcasts and servicing a range of corporate and B2B clients and brand activations plus live televised and streamed events.

For Live has over 200 Robe moving lights in its rental stock. The investment process started in 2016 with Pointes, and to date includes MegaPointes, BMFL WashBeams, LEDBeam 150s and, most recently, 60 x LEDBeam 350, 25 x Forte, and 25 x Esprite.

The first BMFL project was for “De Coolste Baan van Nederland”, organised by House of Sports in the old Olympic Stadium in Amsterdam, when a large ice rink (with 400 m of track) was created to coincide with the 2018 Pyeongchang Winter Olympics for six weeks to help celebrate the event.

This venue also hosted the three-day World Allround Ice Speed Skating Championships in 2018 for which another sixty BMFLs were cross-rented. The eighty LEDBeam 150s were acquired to cover numerous events including at the Thialf Ice Arena in Heerenveen, where they made key lighting for ceremonies, running in combination with twelve BMFLs beaming gobo projections and texturing onto the ice.

One of the first shows for the new Fortes was the 2022 FIVB Volleyball Women’s World Championship, co-hosted by The Netherlands and Poland with key matches played at three major venues in the Netherlands, the GelreDome in Arnhem, Rotterdam Ahoy and the final at Omnisport Apeldoorn (LD: Costa Jouzy). For Live also supplied a full technical package - lighting, audio, LED screens, rigging and décor - to the Invictus Games last year staged at South Park in Den Haag.

In August, For Live will provide a full technical package - lighting, audio, LED screens, rigging and automation - for Gymnaestrada, the largest gymnastic event in the world with over 20,000 participants, organized by TIG Sports, held at the RAI Amsterdam. There will be over 300 Robe fixtures, including For Live’s new Fortes, LEDBeam 350s and Esprites.

Pictured (left to right): For Live project designer Costa Jouzy, Controllux’s Marc Frijters, For Live CEO Ruud van der Berg, For Live COO Bjorn van Beek, and Controllux’s Jeroen van Aalst. (Photo: Louise Stickland/Paul Clarke)

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