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Nigel Sadler

Hive, manufacturer of media playback solutions, has announced the appointment of Nigel Sadler to the role of Sales Director. Sadler has dedicated more than two decades to the lighting and event industry.

After working as a teacher at Mountview Theatre School and Brit School, he began his industry career as a Sales Manager at M&M Lighting in 1992, before later taking on influential roles at ETC Europe and DHA. Throughout his career, Sadler has worked on high-profile projects including the Super Bowl, the Academy Awards and worldwide stadium tours of bands and artists.

He has experimented with unconventional lighting methods, including early work with video projectors, eventually resulting in the creation of the Green Hippo product Hippotizer. In the early 2000s, Sadler officially joined the team at Green Hippo, further developing his expertise and reputation in the media server field in his roles as Special Projects and Strategic Product Director and Chief Technology Officer. It was during Sadler’s time at Green Hippo that he first met Dave Green, who would later go on to co-found Hive.

In his role as Sales Director at Hive, Nigel Sadler is responsible for setting up worldwide distribution channels and routes to market for the company’s portfolio of media playback solutions. He will act as a global ambassador for Hive and serve as a bridge between Hive’s Research and Development, Support and Sales teams.

Visitors to ISE 2024 can meet him at the Hive booth in Hall 5, stand D200. Sadler will also be chairing a conference on the future of video solutions at the TPi Magazine Live Events Summit on February 1st at 13:20 in room CC5.2 at ISE.

(Photo: Hive)

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