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AI futurist Brian Solis to present Opening Keynote at ISE 2025

Digital analyst, author, and visionary Brian Solis will take the stage at ISE 2025 in Barcelona on February 4 to present the Opening Keynote. Known for his profound insights into the intersection of technology, business, and culture, Solis will share his vision on how the pro AV and systems integration industry can change and innovate through the latest developments in artificial intelligence (AI).

Solis, Head of Global Innovation at cloud-based platform ServiceNow, was named a “Top AI Leader” for 2024 by “Rethink Retail”, recognising him as a pioneer of AI integration. He is also well-known as an author of over sixty research publications and eight books exploring disruptive trends, corporate innovation, business transformation and consumer behaviour. His body of research has studied (and predicted) digital’s impact on business and society and has helped companies and industries change and innovate with purpose and positive outcomes.

As next year’s ISE evolves with new features, a reimagined content programme, and a strong focus on AI, Solis’ keynote address is set to be an essential destination for attendees eager to discover why now is the time for business leaders to rethink their organisations for an AI-defined future.

In his ISE 2025 Opening Keynote, Solis will explore the future of tech development driven by AI, the opportunities, and challenges for the pro AV and systems integration business and the role each of us plays in shaping the future. He will delve into why automation has become the standard rather than the objective, why augmentation is the key to setting businesses apart, and how leaders can cultivate the mindset needed to unlock the potential of becoming an AI-first, exponentially growing organisation. The keynote will also address industry pain points such as inertia, business contact loss and outdated systems, providing solutions that restore connections and drive progress.

“I’m beyond excited and also inspired to explore the possibilities AI creates for pro AV and systems integration leaders”, says Solis. “While there’s a ton of uncertainty and challenges ahead, I prefer to see the future through an optimistic lens. Together we’ll learn how to find clarity in the unknown and lead the way for everyone to follow. See you in Barcelona!” Registration for ISE 2025 is open at www.iseurope.org.

(Photo: Integrated Systems Europe)

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