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Ayrton expands headquarters with new showroom and immersive museum

LED lighting manufacturer Ayrton, which has recently undergone a major expansion of its headquarters in Villebon-Sur-Yvette, south of Paris, France, showcased its brand-new showroom and immersive museum with a series of events in November. Over a two week period, four grand gatherings saw over 450 international guests, distributors, partners and lighting designers gather to immerse themselves in designs, innovative lighting solutions, and a world of creativity to inspire their next projects.

The new 1200 sqm x 8.5 m high wide-format demonstration room, complete with theatre seating, provided the forum to discover all of Ayrton’s products, while the immersive museum showcases the luminaires that have made Ayrton’s history. Guests were treated to cocktail receptions and dinner in the breakout rooms at every event which gave ample opportunity to network, ask questions and make connections while exploring the new showroom, museum and customer hospitality areas.

On November 12-13, the first to see the new developments was a delegation from Japan’s National Stage and Television Lighting Business Cooperative Association, who received a tour of the new facilities and experienced the new light show, designed by long time Ayrton collaborator Stephane Migné and programmed by Willy Heilmann. The delegates were also treated to a presentation from French lighting designer Dimitri Vassiliu whose lighting credits include Adam+Eve, Pascal Obispo, Calogero, Zazie, Johnny Hallyday and Mylène Farmer. The following day saw the delegation visit a number of French lighting and rental companies in the company of Ayrton.

The showroom, museum and new customer facilities received their official inauguration on the evening of November 14, with over 200 guests from all over France visiting the new space and witnessing the lightshow which ran every thirty minutes. Ayrton distributors have full access to the new dedicated space and are encouraged to bring their own customers for product demonstrations at any time.

Less than a week later, on November 20, Ayrton hosted the Women In Entertainment Lighting Sessions 2024. Women In Lighting is a digital platform that profiles women working in the field of lighting design. Ayrton has been a supporter for several years with a remit to spread the word across entertainment lighting, and this is the third time Ayrton has hosted the annual gathering.

More than eighty women in lighting and supporters attended to hear four women speakers deliver presentations on their work with light: Christina Thanasoula (Greece) spoke about her lighting designs for outdoor theatre, Clara Daguin (France) of her work with light and fashion, Clementine Fletcher-Smith (UK) on light and architecture, and Lauren King (USA) on the world of rock and roll. The day was rounded off with an exclusive book launch of “Collected Light Volume Three: Women in Entertainment Lighting” with all 65 global contributors invited to Paris by Ayrton.

The following day, the final day of celebration, saw Ayrton Partners from all over the world gather at the new facilities with over 120 guests witnessing the latest product releases and being treated to talks from German light artist Christopher Bauder, from WhiteVoid, whose credits include the Axion and Dialogue installations, and - as a surprise for all - the para-cyclist Mathieu Bosredon, Paralympic triple gold medallist and double world champion, who delivered some sparkling moments of inspiration, dedication and triumph against all odds to round off the day.

“Our new home is amazing!”, says Ayrton CEO Chris Ferrante. “The last two weeks have been really intense and with four properly global events under our belt. This new space is also a fitting tribute to the ever creative and boundary-pushing mind that is our founder and CTO, Yvan Peard.”

(Fotos: Ayrton)

www.ayrton.eu

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