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WatchHouse turns to Tateside for AV and IT solutions

Tateside, a London-based integrator of audiovisual and IT solutions, has announced its collaboration with the design-conscious coffee chain WatchHouse. Tateside has integrated AV and IT solutions across several WatchHouse locations in London, including background music and digital signage, and will support the brand’s expansion moving forward, including the opening of new Houses in the USA.

“WatchHouse sought a partner to handle both IT and AV aspects during the scaling of their operations”, says Jack Cornish, Technical Director at Tateside. “We’re providing them with a complete solution, from initial design through to implementation and ongoing support.”

For background audio, Tateside specified loudspeakers in various formats, from discreet slim-line boxes to invisible speakers bonded behind wooden panels to lighting track-based speakers. Some of the latest House fitouts have included the integration of digital projection for menu displays, requiring careful placement of projectors within joinery or walls.

“One example of the work we’re doing with WatchHouse is the Fenchurch Street branch, where we utilised Origin Acoustics discreet opening speakers and subwoofers to provide audio with minimal visual impact”, explains Cornish. Tateside also installed compact DSP amps from Powersoft, with user control provided by on-wall control panels.

“An Epson 4K super-ultra-short-throw laser projector is used to display the digital menu onto a solid marble wall”, continues Cornish. “It was important that the projector was out of sight so we designed this into the joinery detail above with a slot for the projected light ensuring that the projector could not be seen from underneath. We used a 4K BrightSign player and Embed Signage for our cloud-managed CMS for all remote content management and scheduling.”

Tateside also provides a solution covering passive and active IT infrastructure and ongoing support. “Whilst the backend stays the same, each House requires something different, so we’re drawing up the plans for each branch, organising and fitting the Wi-Fi, the switches, the routers, dealing with the ISP and the AV system”, says Cornish. “After the installation is complete, we’re then available to provide support in case of any issues and keep the system up to date through our Managed Services team.”

As part of WatchHouse’s expansion plan, Tateside is currently working on active projects in Canary Wharf, Hampstead Heath, Marble Arch, Fitzrovia and across the pond in New York, with additional Houses in the pipeline.

(Photos: Tateside/WatchHouse)

www.tateside.com

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