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Genelec 4000 series loudspeakers installed at new Tokyo motorsports hub

Arta Mechanics & Inspirations, a converted warehouse in the Shinkiba area of Tokyo, Japan, serves as a hub where visitors can immerse themselves in the complete Arta brand experience. The installation of Genelec’s 4000 Series loudspeakers throughout the space supports that experience.

Born from a collaboration between Japan’s F1 racing driver Aguri Suzuki and Japanese car parts manufacturer Autobacs Seven, today Arta is the largest racing team in Japan. Aside from its racing endeavours, it is also a brand with a range of luxury products to its name including custom cars, watches, and apparel. The inception of Arta Mechanics & Inspirations was a pivotal step in promoting the significance of the brand, offering a showcase for Arta’s worldview of motorsports.

According to Autobacs Seven brand business sales manager Naoto Oyama, the industrial feel of the warehouse environment offset against luxury products was the ideal setting to represent the image of motorsports. The Genelec loudspeaker system plays a significant role in creating that ambience. “As the name suggests, we are here to inspire our customers, and the atmosphere of the space plays a crucial role in that”, says Oyama. “We consider sound as one of the most important tools for creating atmosphere.”

The venue deploys six compact 4020 loudspeakers discreetly distributed throughout the space. Staff can choose from a variety of specially curated playlists to match the mood of the day or the particular event. Genelec’s 4000 Series models are equipped with an ISS power-saving function that automatically detects the absence of an audio signal, putting the loudspeaker into ‘sleep mode’ accordingly.

Oyama notes that Genelec’s Nordic design matches well with the industrial feel of the store. “And I like the fact that the loudspeakers are made of recycled aluminium, that feels like a really good fit for us in motorsports”, he adds.

(Photos: Yashima Takashi)

www.genelec.com

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