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Strong Robe presence at 2024 “Scena Jutra”

Strong Robe presence at 2024 “Scena Jutra”
Strong Robe presence at 2024 “Scena Jutra”

Robe supported the 2024 “Scena Jutra” (Stage of Tomorrow) two-day symposium in Warsaw, Poland, which this year changed up to a new venue inside the city’s Palace of Culture & Science in downtown, one of Europe’s tallest buildings.

 

The sixth edition of “Scena Jutra” featured over 120 speakers, both international and from across Poland, who gave a series of presentations or joined the panel discussions. These embraced a variety of topics all related to production design, visual and sonic art, also embracing architecture and built spaces, plus several more esoteric but related subjects.

 

“Scena Jutra” is a melting pot of artists, visual designers, content creators, critical thinkers, technicians, nerds and anyone interested or connected to the power, psychology, and future of storytelling via the performance and visual arts spectrum - from filmmakers to live show and event producers.

 

While the designated exhibition area was the backdrop for Robe to showcase some of its latest tech, the vibe was more about stimulating ideas and exploring the adventure of possibilities that might be achieved now and in the future through the collaboration of arts and technology.

 

Linking the three main presentation stages - Scena Inspiracje (Inspiration), Scena Akademia (Learning), and Scena Dyskusje (Discussion) - was an inclusive exhibition space, where manufacturers, brands and companies presented products, services, and personalities.

 

Robe demonstrated a selection of its newest LED lighting products including the iBolt, the iForte LTX, the T32 Cyc, and the Footsie. It was also the first time that Robe was at a Scene Jutra event with its new “Robe Business” partners, Avolites and LSC Control Systems, both recently acquired by the Czech manufacturer.

 

An Avolites D9-215 console was demonstrated on their own display section, while LSC showed one of their Unitour power distro racks. Robe’s international team included commercial director JJ Valchar, European key account managers Michel Arntz and Jeroen van Aalst, and product development specialist Dave Whitehouse.

 

The two-day event was a great opportunity for networking, learning, and engaging on numerous levels, from creating AI content for movies to costume design and storyboarding, attracting more attendees than last year with over 1000 pre-registrations.

 

Dave Whitehouse gave two presentations. The first, “Sources for Courses - The Trend for Task Specific Solutions”, highlighted the flexibility of Robe’s Transferable Engine (TE) system and explained how different types of LED can provide task-specific solutions instead of one having to cover all applications. He also explored the constant quest for better colour rendition and why it’s such an important parameter for lighting.

 

The second talk, “Invest Strategically - The Transferable Engine Concept”, deep dived into the economic advantages of TE. Both lectures were well received. Whitehouse, returning to “Scena Jutra” for the second consecutive year, enjoyed the “inspirational spirit” of the event coupled with the diversity of seminars all relevant to different aspects of visual and performance art and production. “It was a privilege to be invited back again, and to give these two presentations about TE technology and the challenge of keeping abreast of constantly changing LED technology and how to leverage it in cost efficient ways”, he states.

 

Avolites’ Sarah O’Gorman from internal sales also gave a presentation which included an overview of the current products and a roundup of the company’s history which reaches a 50-year landmark in 2026.

 

Michel Arntz, also attending his second “Scena Jutra” event, says: “It was important to have a strong Robe presence at the event and to support the work of our Polish distributor Prolight.” He thought it was “notably busier” than last year. “We saw many leading lighting professionals connected to theatre, television and performance design and technology, and the integration with numerous other disciplines shows how new technologies can influence, assist and impact designs of the future.”

 

Thought-provoking Stage of Inspiration talks included UK and Belgium based Michael Al-Far, creative director of Virtual Innovation Partners and a pioneer of LED based XR/VP technology, whose presentation, “The Transformative Impact of Sharing in the VP Industry”, underlined the importance of sharing and exchanging knowledge to further imaginative ambitions.

 

Another international guest was Volodymyr Andrusyshyn, CEO of Ukraine’s biggest lighting rental company, Alight, who talked about activities helping him and his team survive in a conflict zone and the impact of the war in “The Power of Ukrainian Light in Wartime”.

 

Performance lighting designer, theatre consultant, teacher, and entrepreneur Fridthjofur “Fiffi” Thorsteinsson from Iceland was insightful with his “Tomorrow in Light of Today” presentation while “Scena Jutra” co-organiser, producer, and creative director Pawel “Spider” Pajak, founder and originator of multidisciplinary brand Percepto, enjoyed a packed room for his “Expanding Storytelling and Empowering Experiences Through Technology” lecture.

 

The presentation areas had audio systems rigged - with simultaneous translations into multiple languages available - and large high resolution LED screens to display the content. In addition to being energised by ideas, opinions and a universe of technical and creative ambitions, guests also enjoyed the conviviality of an “afterparty” gathering on the first evening where the chats and potential collaborations continued.

 

Group shot (left to right): Darren McLanders (LSC), Michel Arntz (Robe Key Account Manager, Europe), JJ Valchar (Robe Commercial Director), Dave Whitehouse (Robe Product Development Specialist), Jeroen van Aalst (Robe Key Account Manager, Europe). (Photos: Louise Stickland/Paul Clarke)

 

www.robe.cz

 

Strong Robe presence at 2024 “Scena Jutra”Strong Robe presence at 2024 “Scena Jutra”

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