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DirectOut appoints Beamcast as new distributor in the Middle East and North Africa

DirectOut introduces Beamcast as its official distributor for the broadcast market in the Middle East and North Africa. “We have had excellent relationships with many system integrators in the region for years, yet we have consistently struggled to secure a permanent distributor capable of enhancing the region’s knowledge of our audio solutions for broadcast”, states Lorenzo Sassi, Business Development Manager at DirectOut.

“With Beamcast, we now have a partner who not only understands the market, but also the technologies we support, and how to match them with the needs of the customers”, he adds. Beamcast will now offer comprehensive support and training services. This includes seminars, provision of demo and loan equipment, and the ability to ship products directly from a regional warehouse in the Middle East.

Pictured (left to right): George Zakaria (Beamcast), Lorenzo Sassi (DirectOut), Tareq Eid (Beamcast). (Photo: DirectOut GmbH/Beamcast)

www.directout.eu

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