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Europalco creates immersive experience for Super Bock sales convention

Europalco staged the 2024 Sales Convention for the Super Bock Group, a Portuguese beverage company. Agency No More organized the event, bringing together 800 attendees for a day of engagement and visual storytelling at the Sala Tejo in Lisbon.

The 2024 Sales Convention sought to celebrate and inspire the Super Bock sales team, and No More chose Europalco to bring this vision to life. The preparation for the event took approximately two months and involved a team of forty Europalco professionals.

The event’s theme, “Explorers”, aimed to transport the audience through various exploration scenarios, such as mountains, oceans, and space. The main challenge was to design a screen capable of immersing the audience in these dynamic environments. The solution was a 180-degree screen design that enveloped more than half of the audience, measuring approximately sixty linear meters with a projection height of 6.5 meters.

Eight Christie Boxer 4K30 projectors powered the visual experience. Europalco used the Christie Spyder X80 2416 and a Pandora Box Octo 4K server for video processing and show control. The 60-meter projection screen was the central element of the stage design, providing a panoramic backdrop that changed to reflect the different exploration scenarios.

Europalco’s team designed the main stage outside the conventional format, complementing the overall theme of the exploration. Lighting, sound, and camera systems equipped the stage, supporting the dynamic presentations and interactive sessions highlighting the convention.

The fully personalized entrance to the Tejo Room greeted guests from the moment they arrived. Inside, soundproof curtains divided the space, creating distinct zones. The lounge area was customized with decorative pieces of vinyl reflecting the identity of the event, providing attendees with a stylish space to relax and network.

(Photos: Europalco/Agency No More)

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