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Hippotizer selected for “Rockstar Energy Drink Live 24”

Finland’s biggest rap stars descended on the Nokia Arena in Tampere recently to treat more than 10,000 music lovers to a night of pumped up performance, with live action footage and pre-made content on an LED cube and wraparound ticker screens powered by TVOne’s Green Hippo brand of Hippotizer Media Servers.

Organised by the international Rockstar Energy Drink brand in association with Def Agency and Warner Music Live, rappers including Ahti, Cledos and Elastinen played the in-the-round stage. This was dominated by a star-shaped overhead lighting truss and a 360-degree, four-fascia LED cube, and a DJ booth and stage riser formed of ROE Black Pearl 3 screens. LED stars - the branding of Rockstar - were built from Sceptron linear fixtures and rigged throughout the arena and from the ceiling truss. All the lighting and Hippotizers were controlled using a GrandMA2.

Two Hippotizer Boreal+ MK2 Media Servers were specified by Visual45, with one in play as the live server and one as backup. “Hippotizer was a robust tool for executing the project, as the content mainly consisted of assets and elements that were combined and manipulated during the programming phase to create various looks in accordance with what the brand allowed”, says Varpu Sipilä from Visual45.

The screen materials emphasized Rockstar brand-specific elements, which were repeated and varied across different surfaces. During the concert, the media cube mainly displayed live footage from cameras, while other surfaces played more with brand book assets and elements created in advance by Visual45’s Motion Graphic Designer Jani Saranpää. The looks were finalised by Visual45’s Saku Väänänen, who was responsible for video programming and operation.

The Visual45 team used Hippotizer VideoMapper to integrate the various shaped LED panels into the output, and the design canvas was adjusted to be compatible with the LED processor. Alongside the Boreal+ MK2 Media Servers, Saku Väänänen used a laptop loaded with ZooKeeper.

Visual45 was responsible for the visual design and content production of the show; materials created during the advertising campaign, such as the opening video of the concert, were also utilized. Warner Music Live was in charge of the concert production and artists, and Creative Technology Finland was responsible for the technical implementation.

Visual design was realised by Mikko Linnavuori and Tero Kärpijoki, who also operated the lighting, with screen content design by Jani Saranpää and Mikko Linnavuori. The video operator was Saku Väänänen.

(Photos: Green Hippo/TVOne/Rockstar Energy Drink)

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