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SL Production invests in Robe

SL Production in Skive, Denmark, is a lighting and sound rental company founded in 2020 by Jesper Poulsen and his business partner Kasper Holm Nielsen, who joined forces and merged their respective companies into one entity.

Before starting SL Production, Poulsen ran his own company operating as a mobile DJ and LJ spinning tunes and utilising his skills mainly for tractor pulling events - a booming phenom in Denmark - and town festivals that are popular across the country.

As soon as the new company was formed, they purchased some Robe moving lights - six MegaPointes and eight LEDBeam 150s. “We knew that if we wanted to grow the company and be taken seriously, we needed to offer lighting and visuals, so in addition to audio, we also believed that investing in lighting kit was the way to go”, says Poulsen. “Having Robe onboard has enabled us to produce better shows and get more offers and better work. It’s brought us massive production value.”

The next Robe investment was twelve Spotes in 2022 as business ramped up post-covid. These are among SL Production’s most-used luminaires, chosen for small bands of all types, jam bands, and for Poulsen’s own DJ shows. Poulsen is the lighting designer for DJ Alligator and currently eight other bands and artists regularly touring and gigging around Denmark.

Twelve Paintes are the most recent purchase, chosen for various applications, e.g. for local city festival events which can be quite big and cater for up to 10,000 people, with stage scaled accordingly. The Robes have given SL Production more scope to push the boundaries of the lighting designs they can produce.

Pictured: Martin Braad of Robe’s Danish distributor Light Partner (on the left) with SL Production’s Kasper Holm Nielsen. (Photo: Louise Stickland/Paul Clarke)

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