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ROE Visual takes over Colombia’s biggest concerts with Línea Estratégica

From Medellín to Bogotá to Cali, LED solutions provider ROE Visual and production company Línea Estratégica have raised the bar for live event visuals in Colombia, powering some of the country’s most anticipated concerts. With a combined setup, totaling over 1,200 m² of Vanish 8 Touring displays utilized across these productions, the partnership illuminated stadium-scale performances for three of Latin America’s biggest artists: Feid, Andrés Cepeda, and Aventura.

Feid’s homecoming concert at Estadio Atanasio Girardot marked one of the most significant performances of his career. The high-capacity stadium was packed with over 70,000 fans. The production featured a centrally positioned multi-level stage. Extensive LED visuals, lighting, and pyrotechnics transformed the stadium into an immersive spectacle. Línea Estratégica and ROE Visual delivered a setup with 380 m² of LED displays.

A key challenge of the design was ensuring that the LED screens amplified the experience without obstructing sightlines. The production relied on ROE Visual’s Vanish 8 Touring (V8T) panels, a high-transparency solution, suitable for large-scale touring events. With 50 percent transparency, these panels maintained a clear view of the stage, a crucial factor for a stadium of this scale. The modular setup of the V8T panels enabled seamless integration into Feid’s stage production.

Línea Estratégica and ROE Visual also supported Feid’s shows at Coliseo Med Plus in Bogotá and continued their presence in Colombia by supporting Andrés Cepeda’s performance at Estadio El Campín in Bogotá, which was vastly different in style. The event celebrated Cepeda’s illustrious career, bringing together fans of all generations to experience his signature blend of romantic ballads and Latin pop in a grand yet intimate setting.

The stage design followed a more conventional layout. The structured, frontal stage setup placed the focus on Cepeda and his orchestra, allowing his voice and lyrics to take center stage. Complementing this classic concert setup, the production featured a multi-panel display, incorporating 21 strategically placed LED screens (3 m x 7 m each), totaling 441 m² of visuals. The dynamic LED visuals played a key role in amplifying the emotion of Cepeda’s performance, reinforcing the connection between the artist and his audience.

Just days after Andrés Cepeda’s performance at Estadio El Campín, the same venue played host to the return of Aventura, the Dominican-American group that helped globalize bachata. Their reunion tour captivated audiences in Bogotá and also traveled to Estadio Pascual Guerrero in Cali, drawing fans from across Colombia for a nostalgic experience.

To bring Aventura’s romantic yet high-energy performances to life, the production featured an expansive LED display setup spanning 468 m². ROE Visual and Línea Estratégica delivered a seamless visual experience, ensuring that every moment of the show was elevated by LED backdrops. The stage design was grand yet traditional, keeping the performers as the focal point, while the massive LED screens framed the performance with dynamic visuals, atmospheric lighting, and storytelling elements that complemented Aventura’s signature style.

(Photos: ROE Visual/Línea Estratégica)

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