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Powersoft appoints Audio Technology as distributor in Egypt

Powersoft has appointed Audio Technology as its new distributor for Egypt. Established in 1993 in Cairo, Audio Technology is Egypt’s market leader in light current integration and audio consumer electronics. With over 450 employees, the company represents over thirty international manufacturers in the proAV industry and provides a comprehensive portfolio of solutions across AV, security, professional systems and retail industries.

Audio Technology will focus on expanding Powersoft’s footprint in installations, live productions and hospitality projects. It will also offer training programs, product demonstrations and technical seminars to educate integrators and rental companies on Powersoft solutions. “We look forward to bringing Powersoft’s solutions to the stadia, hospitality and rental sectors”, states Nermeen Iskander, marketing director of Audio Technology.

With Egypt’s economy stabilising and the recent Ras El Hekma megaproject development that is backed by Abu Dhabi investment and expected to become a major tourism and economic hub, Iskander sees this as a significant growth opportunity for professional AV solutions. “The market is growing and there is a huge demand for strong distributors and integrators to be able to execute large-scale projects and events”, he says. “Partnering with Powersoft allows us to adapt to these trends and expand our market share.”

Pictured (left to right): Varun Jagger (Powersoft), Mario Abadeer, Amir Riad (Audio Technology), Takis Tsonopoulos (Powersoft). (Photo: Luigi Chelli)

www.powersoft.com

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