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Sarah Cox

Sarah Cox, Founder of Neutral Human, has joined the Stage Precision (SP) team in the role of Chief Commercial Officer. With her years of experience in commercial strategy, marketing, and the converging nature of the industries around us, Cox aims to drive the expansion of SP Grid experience control platforms.

As a thought leader and advocate for converging technologies, Cox has spoken at major industry events and contributed to panel discussions with organisations and manufacturers such as ISE, AVIXA, Peerless-AV, BFI, Midwich and Samsung. Her insights into the needs of the emerging experience economy and the technologies that will be pivotal to this transitioning success have made her a trusted voice in redefining how the industry approaches experience control, automation and real-time data management.

“For the past few years, I’ve been working closely with a handful of tech companies, including Stage Precision, and have loved helping shape the team’s vision and commercial strategy behind SP V1 and now SP Grid”, says Cox. “As an advocate of the convergence we are seeing in the industries of AV, broadcast and live events, I have been drawn more and more towards identifying the most important elements required for a truly convergent future.”

“The world is moving towards low-code and no-code platforms, and the AV industry is no exception”, she furthers. “We’ve seen how industries like software development have embraced platforms that enable powerful application building without deep coding expertise. The AV industry is undergoing the same transformation.”

Cox’s role as CCO will focus on driving SP’s commercial direction under Michael Giegerich, CEO, as well as overseeing brand, marketing and customer experience strategies. With SP V1 having successfully exited Beta two years ago, this next phase is focused on scaling SP Grid across multiple markets.

Over the upcoming year, SP is set to roll out SP Grid to studios, immersive environments and live productions globally. The platform’s Beta access launches on March 31, 2025.

(Photo: Stage Precision)

www.stageprecision.com

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