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Mobileye party event lit with Robe Tetras

Tel Aviv-based creative lighting design studio Lead, founded by Omer Israeli and Dor Aichner, produced a sculptural lighting design concept for the Israeli tech company Mobileye’s 2025 Purim party event, staged in Pavilion 2 at the Tel Aviv Expo, produced by ThisPlay and designed by Shlomi Ilani.

Robe Tetra2 and TetraX fixtures were used at the core of this production lighting design. The aesthetics involved a combination of lighting, automation and precise programming to produce “a dynamic composition of circular shapes and kinetic elements”, as Omer Israeli puts it, creating a “seamless flow of movement, light, and rhythm” to highlight and showcase the live artists performing in the vast barn-like venue space which has 22 metres of headroom.

Lead specifically wanted the ability to change the architectural appearance and atmospherics of the stage dramatically and efficiently flipping between a series of unique settings to accommodate the different artists. The design featured four moving semi-circular trussing sections rigged centrally above the stage - two outer and two inner - plus two upstage vertical static full circles, again outer and inner.

The perimeter of the 8-meter diameter inner back circle - masking a central circular LED screen surface - was rigged with twenty-four Tetra2s and the outer one was populated with beam lights. Twenty-four TetraXs were rigged on the two inner semi-circular trusses. All these semi-circles were automated via a Kinesys system supplied by Stage Design Ltd, and programmed by Tsah Eliahoo, which included three motors per truss - twelve in total - so they could move on all axes. Combined with the lights, they could be pitched and twisted into kaleidoscopic shapes and patterns.

This show was Omer Israeli and Dor Aichner’s first time using TetraXs, and they had only used Tetra 2s previously on a small show the week before, but having seen them in action in other places and contexts, they were confident that these were the right fixtures for this job. “Tetra is still relatively new in Israel”, notes Omer Israeli. “We love the light-curtain effects you can do with them, and we really wanted to maximise both types of fixture on this show as we knew they would make a great impact.”

All the Tetra fixtures were run in full pixel mode for the event and were supplied by Danor Systems to rental company Sincopa who provided all the other lighting kit and the sound system for the event, which featured performances by Omer Adam, Eurovision winner Netta Barzilai and DJ Tomer Maizner in front of 5000 Mobileye employees, partners, and guests.

The lighting style was clean, futuristic, and straightforward, yet geographically complex at the same time, with the multiple beams, effects and layered texturing. The versatility of the lighting design and the movement also facilitated drops and “breakdowns” for more intimate, stark and raw moments.

Lead worked closely with their head lighting programmer Shai Fruman and VJ Koren Barr from Studio Pixel.

(Photos: Eclipse Media/Omer Israeli/Or Doga)

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