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Eloise Reed
Architectural LED lighting brand Anolis, a Robe Business, has appointed Eloise Reed as its International Specification Manager. Reed is based in the UK and will be travelling extensively both nationally and internationally in her role for the Czech Republic-based manufacturer, which will include streamlining the design support and tender processes for clients and boosting the Anolis profile within the architectural lighting community.
Australian-born Reed’s journey into the lighting industry started at WAAPA (Western Australia Academy of Performing Arts) in Perth, where she graduated with a Performing Arts degree equivalent, majoring in lighting. Whilst studying, she also designed lights for raves and warehouse parties, designing lighting “on-the-fly” as well as programming and operating. Simultaneous to that, Reed was also working at rental companies.
She moved to Melbourne and crewed for theatres and touring shows, became venue supervisor at Marriner Theatres and worked as a lighting and conservation technician at The National Gallery of Victoria. In 2004, a stint as a tour guide in Asia helped with interpersonal proficiencies, then a period in Latin America led to her arrival in the UK in 2008, where she has since remained.
Reed worked as an architectural lighting designer before joining Martin Professional’s architectural division and for media server specialist Disguise, then landing a role lighting art at TM Lighting. Most recently she was at SGM, also in specification, and now brings her expertise and network of global contacts to Anolis.
(Photo: Anolis/Robe)
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