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Imex Frankfurt closes on a high
The 2025 edition of Imex Frankfurt welcomed more than 13,000 global attendees, of which well over 4,000 were meetings and events buyers. The show, which took place May 20-22 at Messe Frankfurt, was the largest ever in terms of exhibitor floor space, generating over 67,000 pre-scheduled meetings across three days. One-to-one meetings increased by ten percent compared to last year.
The 21st edition of the show reflected both current sentiment and momentum within the worldwide events sector, with robust business pipelines evident in the meetings, connections and collaborations happening on a busy show floor.
The Inspiration Hub, home to the show’s education programming, saw event professionals come together to question, debate and look to the future. Several themes arose time and again - the importance of trust, transparency, experiential design combined with emotional journey planning, psychological safety and leadership.
In a panel session exploring how agencies and planners can work together more successfully, Alexandra Howar, Director of Business Development at InVision Communications, highlighted that “transparency is the currency of trust”. She encouraged planners to collaborate across the supply chain to drive efficiencies and elevate the audience experience.
Looking ahead, Carina Bauer, Imex Group CEO, noted that Frankfurt has been designated World Design Capital 2026, which offers the show multiple opportunities to extend its partnerships across the city and promote the importance of strong design principles as the bedrock of successful events and experiences.
Pictured: Carina Bauer (CEO, Imex Group) and Ray Bloom (Chairman, Imex Group). (Photos: Imex Group)
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