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Elation unveils new vision, mission, and values to shape the future of entertainment lighting

Elation has unveiled its refreshed vision, mission, and core values, designed to guide the organization’s evolution and align global operations around innovation and customer experience. The new strategic framework is designed to lay a foundation for excellence and “reaffirm Elation’s commitment to drive industry development and lead through example, making a positive impact on the industry”.

“This isn’t just about changing words or statements”, says Toby Velazquez, CEO of Elation and President of the ADJ Group. “This is about aligning our business with guiding principles that will move both Elation and the industry forward.” Elation has evolved from a grassroots business to the global design and technology company it is today. The transformation continues as the company reshapes and redefines the significance behind what the Elation brand stands for.

Elation has a clear vision: “to transform lighting in entertainment and beyond by leading in design, versatility and sustainability”. “As we look to the future, we are reshaping our vision to better reflect our commitment to be the leading innovator in the entertainment technology industry”, states Velazquez. “Our vision involves working to unlock new opportunities in design and product adaptability while fostering positive change. We take our role as a responsible global partner seriously and are committed to creating sustainable solutions that empower our customers.”

Elation’s mission has evolved to inspire show creators and audiences “by consistently pushing boundaries to deliver stunning experiences through superior engineering and reliable service”. “Since our founding, we’ve always believed in the power of impactful experiences, powerful, lasting impressions that you don’t soon forget”, continues Velazquez. “At Elation, we work to provide extraordinary products that make a real impact on the lives of our customers and their audiences. There’s a strong human element to it and our mission reflects that.”

Elation’s refreshed values are supposed to represent not only what Elation stands for today, but also an ongoing commitment to integrity, quality, efficiency, empathy, and collaboration. “These values will guide every decision, product, and customer interaction, ensuring that we remain committed to our mission and vision in all that we do”, says Velazquez.

Elation’s goals and rules include: “Never Settle: Go the extra mile. Take pride in your work - never compromise”; “Details Rule: Innovation and quality come from obsessing over every detail through the lens of the end user”; “Keep it Simple: Clarity and simplicity are powerful - don’t overcomplicate what should be intuitive”; “Be People First: Prioritize relationships. Stay humble, honest, and supportive”; “Trust Our Teams: Foster unity, equity, and mutual respect in everything we do”.

Elation’s renewed vision, mission and values are designed to unite the entire organization around a shared set of goals, providing focus to common business efforts. “By embracing these principles, we aim to better serve our customers, inspire our employees, and create a lasting positive impact on our industry”, concludes Velazquez. “They align with every aspect of our business and reinforce our brand promise to deliver the extraordinary.”

(Photo: Elation)

www.elationlighting.com

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